Introducing Our Newly Reformulated Brilliant Black® Toothpaste
We’re so confident you’ll LOVE our upgraded Brilliant Black® Toothpaste—we bundled it for you to enjoy even more.
Our new high-grade formulation blends the best of nature and dental science. Powered by micro-hydroxyapatite, a clinically proven, biocompatible mineral that makes up 90% of your enamel, this toothpaste is a safe, non-toxic alternative to fluoride. It actively supports remineralization, reduces sensitivity, and helps prevent cavities—all while gently whitening your teeth.
Why It Works
We’ve reduced the charcoal for a cleaner, less messy experience—but kept just enough to lift stubborn stains from coffee, wine, and berries without compromising enamel. The result? A balanced, low-abrasion formula that delivers visible whitening results in just 2 weeks.*
Clinically tested to be safe for daily use—without damaging or stripping enamel.
Key Benefits:
- Powered by micro-hydroxyapatite to rebuild and protect enamel
- Gently whitens by sealing enamel pores and removing stains
- Naturally reduces tooth sensitivity
- Supports a balanced oral and gut microbiome
- Non-toxic and free from fluoride, SLS, triclosan, parabens, stevia, artificial dyes or flavors
- Safe for sensitive teeth and daily use
- TSA-approved 3.4 oz travel size
- Vegan, cruelty-free, and made in the USA
- Packaged in recyclable sugarcane bio-tube
Functional, Clean Ingredients:
Hydroxyapatite: Rebuilds enamel and fills micro-lesions to protect against cavities.
Xylitol (from birch): Natural sweetener that starves cavity-causing bacteria.
Sodium Bicarbonate: A gentle cleanser (baking soda) that whitens and balances oral pH.
Sodium Cocoyl Isethionate: Coconut oil-derived cleanser that soothes gums and removes debris.
Peppermint, Wintergreen & Spearmint Oils: A minty trifecta to freshen breath and fight oral bacteria.
Pharmaceutical-Grade Charcoal: Detoxifies and lifts stains naturally, without harsh abrasives.
How to Use
Gently brush teeth and gums in circular motions for 2 minutes, twice a day.
Pair with [Gentle Green Oil Pulling](https://www.terraandco.com/products/gentle-green-oil-pulling) and floss for a complete holistic routine.
(For children under 2, consult a dentist.)
Sustainability Commitment:
Don’t judge a toothpaste by its tube—ours is made from recyclable sugarcane bioplastic, a byproduct of the sugar industry.
Once finished, cut open the tube, rinse, and recycle it locally.
Better for You, Better for the Planet:
Free from endocrine disruptors. Made with integrity. Loved by functional dentists. Backed by science. Designed for your best smile yet.
*Individual results may vary.