Sunscreen is one of those products most of us use without a second thought. We grab it off the shelf, apply it generously, hand it to our kids, and head out the door. But what if the very product we reach for to protect our skin was doing something else entirely?
Three AwearMarket suppliers stopped to ask that question — and built something better because of it.
Poofy Organics
Poofy Organics didn't start as a business idea. It started with a cancer diagnosis. When a family member of the founder was diagnosed with breast cancer in 2006, the family made a decision: stop using products full of chemicals, dyes, irritating fragrances, and questionable ingredients. They searched the market for real alternatives and didn't find them. So they created their own. Their Mineral Sunscreen and Sunscreen Stick both use non-nano zinc oxide and certified organic ingredients — no oxybenzone, no synthetic preservatives, no synthetic fragrance. Just clean, effective protection they'd feel good putting on their own family.
Glimmer Goddess
Glimmer Goddess founder Shannon built her brand around a deceptively simple idea: skincare should feel beautiful, work well, and use ingredients people can feel genuinely good about. As a mom, she started paying closer attention to what her family was putting on their skin — especially sunscreen, something we apply again and again throughout the season without much thought. That awareness led her to create a cleaner mineral option made with non-nano zinc oxide and skin-loving organic ingredients, handcrafted in Texas. Shannon says it best: she wanted sun care that felt less like a compromise. Something protective, nourishing, and aligned with a healthier lifestyle — not a tradeoff between safety and something that actually works.
Salt + Blue
Salt + Blue founders Kevin and Rachel came to clean sunscreen from a completely different direction — the ocean. Kevin had been skeptical of conventional sunscreen for years. Not the sun itself, but the sunscreen. Rachel grew up at the beach and felt the tension every time she watched chemicals wash off into the water she loved. The moment that made it undeniable? An afternoon at the river watching a film of sunscreen drift across the surface. People weren't choosing between the sun and their health. They were choosing between their health and the ocean's — and nobody had given them a better option. Salt + Blue is their answer to that. Non-nano zinc oxide that stays where it belongs. Organic and wildcrafted botanicals that feed your skin rather than just coat it. Their whole ethos says it: caring for your skin and caring for the ocean were never supposed to be at odds.
Three very different stories. Three very different starting points. But the same foundational truth running through all of them: what we put on our bodies matters. Our skin is not just a barrier — it absorbs. It accumulates. And we deserve products made by people who take that seriously.
At AwearMarket, we don't carry products for the sake of a trend. We carry them because the people behind them had a real reason to create something better — and did. These three brands are exactly that.
