What's a "Toxin Load," and Why It's Worth Understanding
Let's talk about a phrase you've probably heard thrown around a lot lately: "toxin load." It sounds a little dramatic, so let's break down what it actually means, why it's...
Premium Organic Matcha – 50g is backordered and will ship as soon as it is back in stock.
Rich, bold, and designed for a luxurious premium matcha experience.
Premium is our luxury matcha, finely stone‑ground from leaves grown in shaded Japanese gardens. It delivers a vivid green hue, strong umami notes, and a creamy texture, ideal for pure matcha lovers who crave depth and clarity in every sip.
Use it whisked hot or iced, or elevate your lattes with added finesse. You’ll taste intensity but with balance and smoothness.
Product Highlights
Premium offers our highest caffeine level with a deeper flavor than First Whisk and a brighter, stronger contrast to Hojicha — it’s for those who want matcha in its fullest form.
Step into bold matcha — order Premium today and taste the difference.
Not sure which blend is right for you? 👉 Read our Complete Guide to Matcha & Hojicha to find your perfect sip.
At Awear, people come first.
Your order is packed and shipped by small, American-owned businesses who take pride in what they send.
That means:
Spend $89+ and shipping is free.
Every purchase supports small businesses and the communities behind them.

Discover clean, vetted brands at prices you'd expect while supporting the small businesses behind them. Your money goes further when it supports brands that care.
A NOTE FROM AWEAR
DAVE COULIER, FOUNDER