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Rustic Strength

Powder Laundry Detergent

$19.00

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Deep-cleaning, powerful Powder Laundry Detergent.

  • Gentle on fabrics and the people they touch
  • Safe for the most sensitive skin
  • Dissolves invisible dirt & grime
  • Works in any washing machine

People + planet safe | People looking to distance themselves from toxins and allergens found in commercial detergents will find relief here.  Our detergent is hypoallergenic and completely dye-free, perfume-free, SLS-free, SLES-free, sulfate-free, paraben-free, phthalate-free, 1,4-dioxane-free, optical brighteners-free, filler-free, palm oil-free, gluten-free, hormone disruptor-free, carcinogen-free — and simply Worry Free. 

Mama + Baby safe | Babies have sensitive skin that can easily become irritated by the residue left behind on their clothes, blankets, and cloth diapers from commercial laundry detergents. Our Powder Laundry Detergent is made without harsh chemicals or added scents. Unscented is the best choice for babies because even mild cause irritation. Unscented is also the safest for pregnant and breastfeeding mamas! To see our other unscented baby-safe products, visit Mama + Baby Safe. 

Fully biodegradable | Because it will break down naturally, it is safe to use anywhere...camping, adventuring, RVing, hiking, traveling abroad, or just at home. Our detergent will do the job! It is color-safe, septic-safe, and gray-water-safe. The rinse water is not toxic to aquatic life. Compatible with HE (high efficiency) or standard machines. 

Small Batch Fresh | Our Powder Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.

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Rustic Strength

Handmade with Care in the Ozarks

We’re a family-owned brand committed to creating non-toxic, eco-friendly household and personal care products you can trust. We believe in transparency, so we clearly disclose every ingredient and avoid harmful chemicals like phthalates and 1,4 dioxane. Our products are made to a standard beyond just the regulatory minimum. We design everything to be both effective and safe for your family, and we manufacture it all in the USA.

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Made Safer - From our Family to Yours

Rustic Strength was born from a personal health crisis:My infant son developed severe, unexplained sensitivities and anaphylactic reactions, leading to a desperate search for answers and a radical home overhaul.Simultaneously, my own health issues prompted an investigation into harmful chemicals in everyday products. Frustrated by the lack of safe options, my husband and I began experimenting, creating our own laundry detergent.This personal struggle evolved into Rustic Strength, a company committed to providing high-purity, toxin-free cleaning and wellness products, all stemming from my family's desire to help others live healthier lives.

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A NOTE FROM AWEAR

Your Healthy Journey Starts With Just One Thing

DAVE COULIER, FOUNDER

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