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Rustic Strength

Laundry Detergent | Mama + Baby Safe

$35.00

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Deep-cleaning, hypoallergenic liquid laundry detergent. Made from renewable plant + earth mineral-derived ingredients. 

Mama + Baby Safe | Babies' sensitive skin can easily become irritated by harsh chemical residue left on clothes, blankets, and cloth diapers from most laundry detergents. All of our laundry detergent is made without those harsh chemicals.

Why Unscented? Unscented is the best choice for babies because even mild scents can cause irritation. Hormone balance is crucial for developing babies and for pregnant and breastfeeding mamas. Even some essential oils may disrupt these hormones, which is why unscented is recommended for your family.

View all of our Mama + Baby Safe products.

  • Color-safe
  • Cloth diaper-safe
  • Safe for the most sensitive skin
  • More loads per jug than common detergent
  • Can be used in regular or HE (high-efficiency) washers
  • 100% biodegradable, septic & greywater safe

 

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. 


Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.

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Rustic Strength

Handmade with Care in the Ozarks

We’re a family-owned brand committed to creating non-toxic, eco-friendly household and personal care products you can trust. We believe in transparency, so we clearly disclose every ingredient and avoid harmful chemicals like phthalates and 1,4 dioxane. Our products are made to a standard beyond just the regulatory minimum. We design everything to be both effective and safe for your family, and we manufacture it all in the USA.

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Made Safer - From our Family to Yours

Rustic Strength was born from a personal health crisis:My infant son developed severe, unexplained sensitivities and anaphylactic reactions, leading to a desperate search for answers and a radical home overhaul.Simultaneously, my own health issues prompted an investigation into harmful chemicals in everyday products. Frustrated by the lack of safe options, my husband and I began experimenting, creating our own laundry detergent.This personal struggle evolved into Rustic Strength, a company committed to providing high-purity, toxin-free cleaning and wellness products, all stemming from my family's desire to help others live healthier lives.

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A NOTE FROM AWEAR

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