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Rustic Strength

Laundry Detergent | Fresh Linen

$35.00

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Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + earth mineral-derived ingredients. 

  • Color-safe
  • Safe for the most sensitive skin
  • More loads per jug than common detergent
  • Can be used in regular or HE (high-efficiency) washers. 
  • 100% biodegradable, septic & greywater safe

Fresh Linen Scent:

Fresh Linen Phthalate-Free Fragrance Oil (A blend of natural fragrance constituents, essential oils, Hexyl Cinnamal, Benzyl Salicylate, Alpha-Isomethyl Ionone, Citronellol, Citral and GRAS safe phthalate-free synthetics, creating a fresh linen aroma)

Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. 

No Lingering Scent | Rustic Strength Detergents do not contain any Optical Brighteners or Chemical Binders. These are the elements that allow scent (and additional residues) to remain in your fabrics. We view this as an asset, however if you would like to enhance the scent, we recommend adding an essential oil to your Dryer Balls, or by utilizing a toxin-free Linen Spray.

Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.

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Rustic Strength

Handmade with Care in the Ozarks

We’re a family-owned brand committed to creating non-toxic, eco-friendly household and personal care products you can trust. We believe in transparency, so we clearly disclose every ingredient and avoid harmful chemicals like phthalates and 1,4 dioxane. Our products are made to a standard beyond just the regulatory minimum. We design everything to be both effective and safe for your family, and we manufacture it all in the USA.

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Made Safer - From our Family to Yours

Rustic Strength was born from a personal health crisis:My infant son developed severe, unexplained sensitivities and anaphylactic reactions, leading to a desperate search for answers and a radical home overhaul.Simultaneously, my own health issues prompted an investigation into harmful chemicals in everyday products. Frustrated by the lack of safe options, my husband and I began experimenting, creating our own laundry detergent.This personal struggle evolved into Rustic Strength, a company committed to providing high-purity, toxin-free cleaning and wellness products, all stemming from my family's desire to help others live healthier lives.

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A NOTE FROM AWEAR

Your Healthy Journey Starts With Just One Thing

DAVE COULIER, FOUNDER

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