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Rustic Strength

Hand Soap | Plain Jane

$21.00

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High-lathering Liquid Hand Soap, made from renewable plant + earth mineral-derived ingredients.

  • Gentle on hands
  • No harsh chemicals
  • 100% biodegradable

Powerful Plants | Enjoy a luxurious lather, that rinses easily. Vegetable glycerin naturally moisturizes, leaving your hands feeling soft and refreshed. Unlike harsh chemical detergents or SLS-based soaps that leave your skin dry and cracking. Relief for folks with sensitive skin!  

Toxin + Irritant Free | Ditch the toxins and irritants found in most soaps. Our Liquid Hand Soap is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.


Small Batch Fresh | Our Liquid Hand Soap is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.

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Rustic Strength

Handmade with Care in the Ozarks

We’re a family-owned brand committed to creating non-toxic, eco-friendly household and personal care products you can trust. We believe in transparency, so we clearly disclose every ingredient and avoid harmful chemicals like phthalates and 1,4 dioxane. Our products are made to a standard beyond just the regulatory minimum. We design everything to be both effective and safe for your family, and we manufacture it all in the USA.

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Made Safer - From our Family to Yours

Rustic Strength was born from a personal health crisis:My infant son developed severe, unexplained sensitivities and anaphylactic reactions, leading to a desperate search for answers and a radical home overhaul.Simultaneously, my own health issues prompted an investigation into harmful chemicals in everyday products. Frustrated by the lack of safe options, my husband and I began experimenting, creating our own laundry detergent.This personal struggle evolved into Rustic Strength, a company committed to providing high-purity, toxin-free cleaning and wellness products, all stemming from my family's desire to help others live healthier lives.

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A NOTE FROM AWEAR

Your Healthy Journey Starts With Just One Thing

DAVE COULIER, FOUNDER

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