Meet the Makers: The Women Behind the Brands
Meet the Makers: The Women Behind the Brands This month, we're celebrating women's health for Breast Cancer Awareness Month. So what better way to do it than by introducing the...
First Whisk Organic Matcha – 50g is backordered and will ship as soon as it is back in stock.
Smooth, approachable, and beginner-friendly. This organic Japanese matcha is perfect for lattes, smoothies and your daily tea ritual.
First Whisk is your go-to everyday matcha. Stone-ground from shade-grown organic green tea leaves in Japan, this vibrant powder has a clean, slightly sweet taste with no bitterness. It’s ideal for beginners, daily drinkers, or anyone who wants to enjoy matcha without the grassy intensity.
Enjoy it hot or iced, whisked traditionally or blended into creamy matcha lattes. First Whisk delivers steady, jitter-free energy, antioxidants, and a deliciously smooth sip that fits seamlessly into your wellness routine.
Compared to our bolder Premium Matcha, First Whisk is lighter in taste and lower in caffeine, making it the perfect starter matcha or daily go-to. Want a cozy, roasted tea vibe instead? Check out our mellow, low-caffeine Hojicha.
Start your matcha ritual today – First Whisk is your easy, feel-good entry point.
Not sure which blend is right for you? 👉 Read our Complete Guide to Matcha & Hojicha to find your perfect sip.
At Awear, people come first.
Your order is packed and shipped by small, American-owned businesses who take pride in what they send.
That means:
Spend $89+ and shipping is free.
Every purchase supports small businesses and the communities behind them.

Discover clean, vetted brands at prices you'd expect while supporting the small businesses behind them. Your money goes further when it supports brands that care.
A NOTE FROM AWEAR
DAVE COULIER, FOUNDER
Meet the Makers: The Women Behind the Brands This month, we're celebrating women's health for Breast Cancer Awareness Month. So what better way to do it than by introducing the...
Breast Health 101: What Every Woman Should Know October is Breast Cancer Awareness Month, and you'll see pink everywhere. But awareness only matters when it leads to action. So...