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Rustic Strength

Fabric Softener

$30.00

You save $6.00 (20%) on AwearMarket.

You pay $36.00 on Amazon.

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Natural softening + more | Keep your washing machine smelling fresh and clean — with no leftover softener smell on your clothing after use and more:

  • Loosens soap buildup the same way it does dirt
  • Softens fabrics without harsh chemicals like those found in most fabric softeners.
  • Reduces static, making lint and pet hair less likely to cling to your clothing.
  • Loosens aluminum chloride, as well as minerals like zinc and salt - which helps keep dirt from sticking to clothing.
  • Antibacterial properties make it ideal for laundry and act as a deodorizer for your clothes.
  • Works in regular and HE (high efficiency) washing machines
  • 100% biodegradable

No build-up | Unlike conventional chemical softeners, this actually keeps your laundry machine fresh and working like new, instead of clogging it up with toxic residue. 




Mama + Baby Safe | Babies' sensitive skin can easily become irritated by harsh chemical residue left on clothes, blankets, and cloth diapers from most laundry detergents. Our Fabric Softener is made without harsh chemicals or added scents. Unscented is the best choice for babies because even a mild scent can cause them irritation. Unscented is also the safest for pregnant and breastfeeding mamas! To see our other unscented baby-safe products, visit Mama + Baby Safe.


 

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Rustic Strength

Handmade with Care in the Ozarks

We’re a family-owned brand committed to creating non-toxic, eco-friendly household and personal care products you can trust. We believe in transparency, so we clearly disclose every ingredient and avoid harmful chemicals like phthalates and 1,4 dioxane. Our products are made to a standard beyond just the regulatory minimum. We design everything to be both effective and safe for your family, and we manufacture it all in the USA.

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Made Safer - From our Family to Yours

Rustic Strength was born from a personal health crisis:My infant son developed severe, unexplained sensitivities and anaphylactic reactions, leading to a desperate search for answers and a radical home overhaul.Simultaneously, my own health issues prompted an investigation into harmful chemicals in everyday products. Frustrated by the lack of safe options, my husband and I began experimenting, creating our own laundry detergent.This personal struggle evolved into Rustic Strength, a company committed to providing high-purity, toxin-free cleaning and wellness products, all stemming from my family's desire to help others live healthier lives.

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A NOTE FROM AWEAR

Your Healthy Journey Starts With Just One Thing

DAVE COULIER, FOUNDER

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